ntimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.
Intimissimi clothing was sold through Victoria's Secret's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores.[1]
In 2015, model Shlomit Malka became the face of Intimissimi.[2] She leads the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson.[3]
In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni.[4] In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue.
